The $1.5B redevelopment of the iconic Jam Factory is set to be one of Melbourne’s top retail and lifestyle destinations.

Developed by Gurner™, Qualitas Group and Newmark Capital and designed by Bates Smart and Leonard Design Architects, the mixed-use development will offer world-class luxury to the South Yarra community.

The project will include a 180-key luxury hotel, 22,500sqm of office space and a retail and entertainment precinct that will span 21,000sqm across three levels. In addition, four luxury apartment towers – the highest rising 25 levels – will sit on top and be home to 400 dwellings.  

Also included in the new plans for the precinct is a unique two-level public space and amphitheatre featuring a large open staircase for events.

The 156-year-old distinctive red-brick building, which was once home to the Red Cross Preserving Company, will include a series of integrated laneways based on the area’s original 1864 master plans for the precinct, paying homage to the building’s history. The Jam Factory’s heritage facade on Chapel Street, which has been deteriorated over time, will be restored to its original character.